Thursday, December 26, 2019
Aggression Is A Major Problem Of Society - 3085 Words
Generally, aggression is a behavior that is antagonistic and could be done without any provocation or could be because of retaliation. Maccoby and Jacklin (1974) defined aggression as a ââ¬Å"loose cluster of actions and motives . . .â⬠with ââ¬Å"the intent of one individual to hurt anotherâ⬠(p. 227). While there are a variety of ways in which people can harm one another, only a small percentage is caused by rational behavior (Buss, 1961). Physical psychological, economical, or societal damage are all considered harm towards others (Baron Richardson, 1994). In general, harm toward others is if a person has experienced ab aversive consequence as a result of someone elseââ¬â¢s actions (Baron Richardson, 1994). For professionals, theorists, parents, and the public as a whole aggression is a major problem of society (Perez, Vohs, Joiner, 2005). An understanding of what drives aggression is needed to develop techniques to prevent or lessen the manifestation of aggression (Larson Lochman, 2002). There are a number of theories trying to explain the exhibition of aggression: instinct theory, bio-chemical, social learning, frustration, and genetic are some. While developing theories about why aggression occurs researchers have identified two factors: risk factors and protective factors (Hughes, Cavell Grossman, 1997). Risk factors increase the chances that a person will behave aggressively and protective factors may lessen aggressive behavior or may prevent a person from engagingShow MoreRelated Youth Violence Essay597 Words à |à 3 Pages Youth Violence nbsp;nbsp;nbsp;nbsp;nbsp;Ever since the terrible tragedy at Columbine High School, there has been a numerous list of recent school shootings in America. Youth violence is a major issue in todayââ¬â¢s society. Many people dread what causes adolescents to be so violent, committing horrible crimes.nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;There are many wonders that go around about why young adolescents commit such violent crimes. These questions vary from why kidsRead MoreWhy People Commit Crimes?1255 Words à |à 6 Pagesfocused on the role of society in the life of an individual. The reasons of many crimes are concluded in peer pressure, school failure, prejudices and stereotyping, etc. Economic reasons are focused on unemployment, poverty, lack of financial support, etc. Cultural reasons are based on hatred between different cultural groups, lack of mutual understanding, poor education, etc. In most cases, the combination of different factors leads to sever crimes (Young, 1996, p.35). The major goal of this paper isRead MorePsychology : Theory Of Psychology1637 Words à |à 7 PagesIntroduction to Psychology Module 1. Explain how a person committed to each of the following contemporary perspectives would explain human aggression. a. Psychodynamic: A person committed to psychodynamics would see that human functions are based on the interaction of drives and forces within the unconscious mind of a person. This influences different structures of the personality of the person as well. In addition, a person that is committed to psychodynamics would believe that the fundamentalRead More Sports Violence in Relation to Preserving Values in Society Essay808 Words à |à 4 PagesIn recent years players and fans alike have shown increased aggression when it comes to sporting events. One of the most disturbing trends in sports is the increasing frequency and severity of violence. Injuries and deaths among participants are on the rise, as are injuries and deaths among fans and spectators. Violence in sports is an important issue because sports themselves are an important aspect in our lives and the society we live in. Their importance, however, should not be greaterRead More`` Not Here : If We re Truly Serious About Stopping Massacres Like1687 Words à |à 7 Pagesthat violence performed in the form of mass killing have definite causes. People are fascinated by the violence. He further suggests that evil and mass killing incidents in Aurora and Port Arthur are just few examples of that evil. The evil in our society is growing in large portion and people are more attracted towards violence. The article discusses invention of superheroes during late 1930s in order to response to European Fascism. However, now the popularity of superheroes lies somewhere else.Read MoreShould Violent Media Be Banned Essay818 Words à |à 4 PagesShould violent media be banned? Many teenagers are now being introduced into playing or watching violent media at very young ages and society are wondering if they should be concerned about it; they are wondering whether it can cause aggressive behaviour within the children/teenagers. Violent video games and violent action films normally have age restriction son them so that children under the age of 15 or in some cases 18 cannot buy them. You see many teenagers with these games and moviesRead MoreMedia Violence And Aggressive Behavior986 Words à |à 4 Pagesand Anderson, 2007). Of course, aggressive behavior can be acquired through the media violence in certain ways. There are at least 3 major mechanisms of learning aggression via violence in the media, including observational learning, increased emotion arousal and habituation (Anderson et al., 2010; Bushman and Anderson, 2007). First, observation learning plays a major role in the relationship between media violence and aggressive behavior. According to the experience done by Bandura, Ross, and RossRead MoreSocial Psychology Reflection1328 Words à |à 6 Pageswhen speaking about our own social skill, but also other peopleââ¬â¢s social psychology as well, thus is why it will be very useful in future. Throughout the semester we studied everything from the introduction of social psychology, social influences, aggression in psychology, and interpersonal attraction and close relationships. A lot of the knowledge that I gained was not only from the ââ¬Å"Social Psychologyâ⬠textbook, but also in the videos and the reactions that we needed to come up with on a weekly basisRead MoreEssay Television Violence627 Words à |à 3 Pagescontroversial issues in todayââ¬â¢s society. And true that violence is on the rise. A major concern for many parents is the violence within television shows and movies, and the effect on childrenââ¬â¢s aggression. I particularly do not believe that violence in television affects childrenââ¬â¢s aggression, but who am I to say such a thing, for I am not a qualified psychologist. But I have many reasons for my accusation and references to back it up. Now television plays a major role in todayââ¬â¢s society, and it occupies almostRead MoreStress and Troubled Adolescents Essay example757 Words à |à 4 Pages à à à à à Adolescents today are growing up in a totally different setting than the generation before them. New problems and choices are entering these young, and influential kids lives. There are a lot of different factors in childrenââ¬â¢s lives that werenââ¬â¢t as common one generation ago. Adolescents today are filled with stress due to everyday problems in their lives. à à à à à There are many factors that are playing into all of this stress put on children. One of these factors is divorce, one-parent
Wednesday, December 18, 2019
If You Were Rachel s Healthcare Provider - 920 Words
If you were Rachel s healthcare provider, what would you do? Understanding the significance of Rachelââ¬â¢s genetic test results provides an ethical dilemma as her provider. Ethically, the provider is responsible for doing what is best for the individual but must also adhere to legal standards. It is the responsibility of the provider to encourage Rachel to share the significance of her findings with both of her sisters and to ensure she completely understands the implications of the results and the potential negative impact of not informing her sister. The provider may suggest Rachel attend genetic counseling for a better understanding and encourage her to communicate with Lisa who may be willing to communicate with Kristin the genetic findings. However, if Rachel chooses not to do this, the provider must abide by the Health Insurance Portability and Accountability Act (HIPPA) which ensures oneââ¬â¢s health information remains confidential and does not disclose this informatio n to anyone without Rachelââ¬â¢s consent to prevent any legality issues (U.S. Department of Health and Human Services, n.d.). The pathological processes associated with breast cancer Cancer is described as the abnormal growth of cells. Normal cells are replaced with abnormal cells in which their deoxyribonucleic acid (DNA) has been damaged or augmented (McCance Huether, 2014). Cancer cells with their various DNA changes are characterized by growing uncontrollably, being immortal with an unlimited lifespanShow MoreRelatedSmartphones and Social Media994 Words à |à 4 Pagesare many opportunities and challenges with the use of Smartphones in the healthcare field not all are beneficial. The lost will be greater than the gain of benefits when patients and healthcare workers well-being and livelihood are being compromised. Even though Smartphones have some advantages and disadvantages, but the jury is still out to whether the advantages of the Smartphone out weigh the disadvantages in healthcare and social Media. Especially, when Smartphones are being abused and misusedRead MoreEffective Patient Centered, Cult urally Competent, Holistic Care1191 Words à |à 5 Pagesthe culture of others; to respect other s values, beliefs, and expectations.â⬠(Edelman, Kudzma, Mandle, 2014). In order to provide quality, safe and efficient care and meet patient s needs, nurses must expand their cultural knowledge, be aware about patient s culture, and have ââ¬Å"an honest desire to disregard personal biases and to treat every person with respect.ââ¬Å"(Edelman, Kudzma, Mandle, 2014). The Heritage Assessment Tool (HAT) was introduced by Rachel Spector in 2000. This tool assists ââ¬Å"to determineRead MoreBastard Out Of Carolin Maternal Neglect And Shame1492 Words à |à 6 Pagesways put the safety of her child over the security of marriage. Legitimacy is clearly a priority of Boneââ¬â¢s mother and she is willing to gain it by any means necessary i.e. the determination to correct Boneââ¬â¢s birth certificate (Carter, 886). If Anney were to acknowledge her husbandââ¬â¢s actions that would m ean that she would have to face the shame of choosing a man who preys on her oldest, question how much she cares about Bones, and just in general her priorities. In her not acknowledging her daughterââ¬â¢sRead MoreHow Much Attention And Nurturing Children Receive1783 Words à |à 8 Pagesnegative impact of neglect and is now used as a reference to understand its effects. The theory is an important advance in Developmental Psychology because children were now viewed as vulnerable and need the care to develop to their full potential development. Therefore, methods of how to understand and interact with the victims of neglect were needed for professionals in the fields of medicine, law, and education. Being born into an upper-class family in the 20th century, John Bowlby was a prime exampleRead MoreFactors Of Health Care Within A Rural Setting3590 Words à |à 15 PagesFACTORS OF HEALTH CARE IN A RURAL SETTING Rachel Lafitaga, Marissa Lum James B. Castle High School February 24, 2015 1 TABLE OF CONTENTS 1. Abstractâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦2 2. Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦..3 3. Factorsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...3 a. Living Conditionsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..3 b. Economic Situations Transportationâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.4 c. Religious/ Cultural Beliefsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.6 4. Molokai, Hawaiiâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.8 5. North CarolinaRead MorePatchwork Essay on leading and management in nursing5444 Words à |à 22 PagesReceipt: Please complete the details below prior to submitting your work (Hard copy only*) Student Name: Rachel Hislaire Module Code HSM051 For office use only: Please use official stamp here *If you submit your work electronically you will receive email confirmation of submission Coursework Declaration Sheet This declaration sheet will be retained in the office in case of queries. It confirms that you have read and complied with the guidelines on plagiarism. For hard copy, attach this declaration sheetRead MoreWomen, Work, and Babies1766 Words à |à 8 Pagesuniform of everyone hobbling away. Few fight as fiercely as a mother defending her children and her choices for her family. The battle will resume, however, as soon as a media-fueled alarm is sounded and a talking head commands the charge. Childcare provider and news commentator Judy Lyden speaks of this on-going war as such: ââ¬Å"Every few years, women throw emotional rocks at one another over the issue of staying at home to rear a child or going out to work leaving a child in childcareâ⬠(qtd. in ââ¬Å"WorkingRead MoreContemporary Applications of Schools in Psychology8487 Words à |à 34 Pagespertaining to where the pain is, what it feels like, how strong the pain and when it tends to occur (Sarafino, 2012, p. 265). The Field of Psychophysics: The research methods of the structuralists, based on observation, experimentation and measurement, were in the highest tradition of science. Researchers in psychophysics ask subjects to report whether a second tone sounds louder than the first. Self-reports are requested from people exposed to unusual environments, such as weightlessness for space flightRead MoreCase study of Dell Essay17119 Words à |à 69 Pagesin the world and have an impact on the globe. Dell Computer Corporation was created in 1984, with its unique direct sales model achieved extraordinary results, and quickly became the worlds first volume, the fastest growing computer company. Bruno S Sergi 2012 In this paper, Dell Computer will be the research object. It will use the strategic management, marketing management, human resource management and international business theories and methods to analyze the situation of Dell Computer MarketingRead MoreCase Study on Ebay18810 Words à |à 76 Pagesto be a very big market for m-commerce (mobile commerce) as well as e-commerce.â⬠1 âËâ Meg Whitman, President and CEO, eBay Inc, in 2006. (10marks) (20marks) (15marks) (20marks) ââ¬Å"I think itââ¬â¢s a question of recognizing that they were not achieving what they were hoping to, and finding a solution that offers them a better opportunity for the long termâ⬠¦. I think âËâ" The case is prepared only for the purpose of examination and not to illustrate effective or ineffective performance of the company
Tuesday, December 10, 2019
Ensure a Safe Workplace free essay sample
Chemicals ABC chemicals is a medium size chemical distributor located at the rear of a large metropolitan shopping precinct. ABC Chemicals purchase large quantities of cleaning chemicals. These are delivered in 205 liter drums and include solvents, acids and other corrosives, and detergents. These products are decanted by ABC chemicalââ¬â¢s staff into retail size containers (not exceeding 30 liters/kilograms) , re-labelled and shipped in company-badged delivery vehicles to retail outlets throughout the metropolitan area. There is, within 25 meters of ABC chemical, a local nursing home that cares for elderly residents with age-related conditions including dementia. Across the road from the nursing home is a child care center that provides day care for the under 5ââ¬â¢s. ABC chemicals employs some 50 people whose duties include the day-to-day running of the business and decanting of the chemicals into smaller containers. Small spills during the decanting procedures are cleaned up with rags, which are disposed of at the end of the day into the general waste dumpster in the rear yard of the premises. We will write a custom essay sample on Ensure a Safe Workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The dumpster is collected by a waste contractor on a weekly basis. The ABC chemicals building was constructed in 2000 and has been fitted with limited emergency equipment. None of the staff has received any training in safe handling of chemicals or how to cope with emergencies and there is no emergency plan displayed in the workplace. ABC chemicals is situated on a busy intersection and there have been several significant vehicle accidents in front of the premises. All empty chemicals drums are stored in the rear yard against the back cyclone fence. These drums are collected on monthly basis and as many as 250 drums can be stored there awaiting collection. Behind the cyclone fence is a large open, overgrown paddock with dry grass, which is owned by the local council. The council has advised ABC chemicals that they wish to build a community center on this site at some time in the near future. Ensure a Safe Workplace free essay sample Chemicals purchase large quantities of cleaning chemicals. These are delivered in 205 liter drums and include solvents, acids and other corrosives, and detergents. These products are decanted by ABC chemicalââ¬â¢s staff into retail size containers (not exceeding 30 liters/kilograms) , re-labelled and shipped in company-badged delivery vehicles to retail outlets throughout the metropolitan area. There is, within 25 meters of ABC chemical, a local nursing home that cares for elderly residents with age-related conditions including dementia. Across the road from the nursing home is a child care center that provides day care for the under 5ââ¬â¢s. ABC chemicals employs some 50 people whose duties include the day-to-day running of the business and decanting of the chemicals into smaller containers. Small spills during the decanting procedures are cleaned up with rags, which are disposed of at the end of the day into the general waste dumpster in the rear yard of the premises. The dumpster is collected by a waste contractor on a weekly basis. We will write a custom essay sample on Ensure a Safe Workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The ABC chemicals building was constructed in 2000 and has been fitted with limited emergency equipment. None of the staff has received any training in safe handling of chemicals or how to cope with emergencies and there is no emergency plan displayed in the workplace. ABC chemicals is situated on a busy intersection and there have been several significant vehicle accidents in front of the premises. All empty chemicals drums are stored in the rear yard against the back cyclone fence. These drums are collected on monthly basis and as many as 250 drums can be stored there awaiting collection. Behind the cyclone fence is a large open, overgrown paddock with dry grass, which is owned by the local council. The council has advised ABC chemicals that they wish to build a community center on this site at some time in the near future.
Tuesday, December 3, 2019
Music as a Cultural Art of Consumption and its Benefactors free essay sample
Music as a Cultural Art of Consumption and its Benefactors This paper will embrace the view on how culture as a commodity embodies and generates formulations In the society(market), examined, with popular music ; a part of search, by believing in Borides theories, as prescribed in his essay The forms of capital so. As to analyze his fundamental Ideas and further conceptualize it.Introduction to Borides concept of capital and Its forms: To begin with one should know , that for Broodier Capital is accumulated laborers it construe, economic capital which Includes Income, wealth, work experience and skills, current employment ; cultural that deals with academic qualification, cultural dispositions inherited and learned during childhood embodied characteristics and capabilities and practical cultural competences and ;social that Includes connections via friend, associational membership and acquaintanceship giving access to networks of influence.One of the themes, behind Pierre Borides vol uminous essay Is the reintegration of the economic and cultural dimensions of society and he argues that culture and economy are intricately related in a web of dual constitutions. We will write a custom essay sample on Music as a Cultural Art of Consumption and its Benefactors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I here in , focus on the role of markets and economic factors, including technology, in influencing culture. Cultural capital, he writes; Is convertible, on certain conditions, Into economic capital (page and is acquired overtime as it impresses Self upon ones habits ;and to provide valuable Information, cultural activities, are Identified through measures of participation, knowledge and judgment 3 which included mass media, arts, music, sports and recreation, domestic leisure etc.ARGUMENT: As culture Increasingly becomes a commodity, a valued object like casual instrument, is worthy of perpetuation and presentation, born out as a reflection of the relationship between humans and nature, but has been disconnected, to produce different economical benefits from cultural capital, and that the actual music content, or at least the type and nature of the music content, are a For Broodier cultural capital is as high cultural knowledge that ultimately redounds too the owners financial and social advantage, hence leaving us with a question that is there such a thing as an authentic culture that stimulates the society and its nature? A brief history of musical instruments and its authenticity: It took a long time for music to come to its present-day form.In the beginning music was purely used for ritualistic purposes and was restricted to temples. In ancient times, the musical instruments were must during the warms for example in South India. At that time, the conches, drums, trumpets, vocals, wind instruments, orchestral music [now an instrument used in pop music] were all used to create loud music as to entertain the soldiers, motivate and to cheer them to give their best on the battlefield. One type of murals, a type of drum (VIRAL-MURALS) was invented and played during victorious moment in South India. Brass instruments were regularly used as a means of communication during battle, relaying orders for troop.The argument here is that the music or the instruments which were used and even invented for war purposes only are they still performing or presenting the same national or ethnic cultures or are there any other reasons, with certain economic motivations, measures and meanings. Is it still authentic? Pop Music: The economic system it holds in the market: For if we take an example of the pop music, we see, a given cultur e may support numerous pop music repertoires, and that the musical entertainment for he masses becomes a completely different phenomenon, although still derived from the market fair and the itinerant circus. It is also merged, writes Scarify, with the renewed vogue for the theatre and with the booming capitalist attitude. The New Harvard Dictionary of Music incorporates the following definition of popular music: Mass-disseminated music of recent centuries.The 18th and 19th centuries saw the development, chiefly in Europe and America, of a genre distinct from both folk and classical or art music. It differed from the former in being composed and notated and n developing a musical style not distinctive of a certain region or ethnic group. Though many early pieces of popular music shared general features with classical performer and listener. Pop music groups are usually build on similar basic instruments. Throughout history, the guitars like bass, acoustic, and electric has given a dominant sound in pop recordings. A drum beat is an essential part of pop songs played by the drummer on the drum kit or can also be produced electronically by a computer. A singer is often the central figure in pop music, a leading force; singing, screaming, aping, or spoken words as done by Justine Bibber, Madonna, Christina Agiler in the modern era. The wind driven saxophones [wind instruments] adds a sultry sound and make their most prominent appearances in smooth, sexy sass-style songs in the vein of performers such as Barry White and Isaac Hayes. The tender violin [orchestral strings] has been known to lend its sound to pop songs. Pop music is not a DO-IT-YOURSELF music but is professionally produced and packaged. It became a commodity Just like many other things, ( from long- distance transportation to newspapers) were becoming commodities. An entire industry is born to profit from it and fuel its growth.My idea of choosing pop music, as an example, for the conduction of the above argument, is due to its changeable and flexible characteristic and because it is accessible to the widest audience (since the mid sasss) and generates the presence of at least one individual who controls the music-recording technology and markets it, so as to respond to the tastes and attitudes of their mass audience, for if they want their music marketing to survive. This means that the music that sells the most copies draws the largest encore audiences and is played most often on the radio, becoming mostly the soundtrack of the urban middle class, reflecting its social, political and economic urges. Those who view music as a business make choices-about what to present, what to record, what to advertise, and what will sell, since the goal is as large an audience as possible.The wide range of styles like the Rock and Roll, Country, Disco, Punk, Jazz and Hip Hop are all specific genres of pop music, that have not only influenced but has also created a whole new spectrum of professions namely the owner, the erector, the performer , the publisher, the concert hall owner, the promoter, the advertisers etc, aiming at the youth market by emphasizing on recording, production, and technology, over live performances holding a tendency to reflect existing trends rather than progressive development. Robert Pitman, one of the architects of Matss marketing st rategy claims that When youre dealing with a music culture -say, of people aged 12 to 30 -music serves as something beyond entertainment. Its a representative of their values and their culture . 9 In the realm of culture, market mechanisms do more than simply give consumers hat they want. Markets give the producer the greatest latitude to educate his or her audience. Art consists of a continual dialogue between producer and consumer; this dialogue helps both parties decide what they want. The market incentive to conclude producers in a process of want refinement. Economic crotchetinesss our ability to develop sophisticated and specialized tastes. The selection process by the audience is based on individual interest in various choices from the merchandised possibilities. Many internet sites like meme, musically. Com use music as a means of production and sites which tells about the TOP 40 or say TOP 100 song charts of so and so year gives us the very idea about the acceptation it holds on public ,and gives a certain inkling about the economic growth it provides to its industry every year. A website named Art of the Mix, is created with a desire to fully explore the possibilities of mixed tapes. The sites participants focus on the creation and distribution of mixes. For, Simon Firth interprets that, pop music is produced , as a matter of enterprise not art is designed to appeal to everyone and doesnt come from any particular place or mark off any particular taste , whereas Broodier , the French socialist indicates that each class and class fractions exhibited a relatively unique pattern of tastes, one consistent with its particular mix of culture and economic capital, for within classes, class fractions are differentiated from one another by the composition of the capital controlled, in other words, by the ratio of economic capital to cultural capital.A number of North American studies have found that cultural tastes cut across class boundaries. Richard A. Peterson, an American sociologist, analyses the patterns of cultural choicely 1, and finds that high-status people in the United States do not form an exclusive taste group. However, by distinguishing omnivores from omniv ores, Peterson actually returns to a class-based approach that in effect mirrors Bourgeoisies divide between highbrows and lowbrows. To the extent that higher-class people are normally familiar with more cultural genres than lower class people, culture is still related to class. Popularizing. Com describe in the sites FAQ file, their motivations. Since the rise of the digital music era, Popular Music has been at the forefront of music distribution and licensing. In the past several years we have fostered key partnerships with various major record labels, striation channels, licensing agencies and management companies to help independent artists and boutique record labels bridge the gap and become competitive in this ever changing industry. Our sales models and research platforms are regarded as the industry leader in digital disbursement. We have pioneered several viral and otherwise unconventional advertising tactics that have spawned new marketing tools that major artist and record companies rely on continuously to provide them with consistent results.Clients from every scope of the music industry use Popular Music as the vessel to thousands of recordings every year. Music Activity and Economic Support System Includes: an international monoculture, says a critic. Artists like Amine, Michael Jackson, Taylor Swift, Unripe Gallerias, Iranian, David Guests who uses synchs and samplings, are rather like the spiritual descendants of the urban teenagers. By sasss the pop music had been greatly affected by the rise of Music television, channels like MET and VHF where songwriters, composers earn publishing royalties and, with the development of new technology additional sources of income emerge.Live music too is increasingly popular while the sales via downloads continue to rise n the internet sites and various music shops. Different form of web based music companies circulates songs on internet in places like You-Tube to your Mail Box. Deceased, a social networking website dedicated to help people make money online for the things they are already doing, it states make money by sharing videos, blobs ,music. Pop music is intended to encourage dancing, or it uses dancing oriented beats or rhythm hence further generating formulations in the market on cultural and social grounds. Shows like So you think you can dance? or Dancing with the Stars are based on some similar format.Today when I switch on my television, I mostly see that many channels have used music as the mode, whether it be MET, exam, Semitic, Worldliest or an one hour session for many channels in the process of a show called The Musical Countdown for pop music requires an intermediary to connect the musician and the mass audience by some technological means. The intermediary in this scenario is the individual who owns it, advertises the performance, organizes the performance, and so on, even Plywood, we see, occupies the area where music from Disco to Rock and from Rock to Rap has touched orations and maybe that is the reason why the liner music out in store now holds its effect in the market even before the movie is released.The connection between audience and Interactions between producers, consumers, and distributors provide the basic setting: performer is also accomplished by the Broadcast media-radio and television, it is in this aspect of the economic systems that the importance of merchandising and commercial factors becomes apparent. Through my search on internet, I found, that the conversion of a folk music system to a pop system is a more substantial ramification. American popular culture is replete with examples of this process. They illustrate a fundamental characteristic of this shift; that is, the division of members of the social group into one of three roles: listener or consumer, performer, or merchandiser, for it became increasingly caught up in the economic support system of pop music. Another example can be Blues, a pop music system developed in the sass. With the improvisation such as these in the communication technologies, the incineration in the market has speed-up hence becoming more available technology. Paul Willis in early ass explains some economic reasons for the rise of home- taping, he noted, and I quote it as a strategy directly tailored to recession conditions, for it has proved to be a flexible and cheap way of consuming and distributing music, the popularity of this cheap audio recording format was an economic imperative for many young people, who were unable to afford full-priced, new records, hence becoming one of the principal currencies of consumption. After going through a column Download Central in a newspaper magazine Brunch; Hindustan times , by Santos Nary, where he dictates all sorts of music genres room Gill Scott-Heron to the Drive By Truckers, a Georgia based band; describing the old melodies and the new releases, the ups and downs in the music industry, the hangover of the live audience and the gear-up strategies used behind the whole set- up; my mind, observed and reflected that this is yet another way for encouraging commercial enterprise for the same reasons that pecuniary enjoyments tend to rise in wealthier and more productive system, for it links markets, wealth and creativity. On one hand an article by Nitrate Hazer states that, the return of the LAP marks quiet revolution in music listening.Fuelled by nostalgia and better technology the vinyl could be Test cricket to the Twenty of download music and claims it to be a sign of a niche market. Where on other hand Michael Bull, a sociologist writes in his book Sound Moves how the pod era provides a portable sound world that offers Solace and privacy quietly emerging the market. We also notice that CD-R Burners are ubiquitous and the term MPH is as much a part of pop culture as Madonna nor Justine Briber. Through a search on internet, I came across with four major corporate labels that dominate recorded music namely Universal Music Group, Sony Music Entertainment, Warner Music Group and MI-?and many smaller companies and labels serving different regions and markets.I would like to draw your attention, by sharing few pie diagrams (l found), by breaking down where profits go in the music industry. US music market shares, according to Nielsen Sounds (2005) And also, This entry is filed under Creative Careers, Economics. SUMMARIZING: We therefore see,that economic forces have had stronger effects on culture. For better or worse, musicians and its systems are subjected to economic constraints, just as other businessmen are. Economic consideration has important implications or music and its activities that places the individual or its culture in a way as to survi ve beyond the immediate moment of its creation for it involves some investment of time and money that could otherwise be devoted to subsistence it required .
Wednesday, November 27, 2019
Writing a Psychology Research Paper A Complete Guide
Writing a Psychology Research Paper A Complete Guide A research paper is a scholarly work containing original research or documenting a new invention that is usually supposed to be published in an academic journal and be subjected to peer review. It is the most widespread form in which scientists and researchers show the results of their work to the academic world. If you intend to pursue a career in academia, you have to start learning the specifics of this type of work as early as possible. In this psychology research paper writing guide, you will find a step-by-step instructions you can use to make writing your first research paper much easier. Before Writing a Psychology Research Paper Topic The goal of writing a research paper is to demonstrate your ability to do original, unsupervised research: gather and analyze information, make conclusions and support your point of view with viable evidence. As a result, students are normally free to choose any topic within the scope of their course (although it is still necessary to discuss it with your tutor). A topic you are comfortable with is a foundation of every good paper, so donââ¬â¢t take this step lightly. Here are some suggestions that can help you make a choice you wonââ¬â¢t regret: Start with topics that are personally interesting to you, especially if you know something about them that is beyond the basic psychology course you take. Review the literature on a topic that catches your interest before you commit to writing on it ââ¬â thus you will know exactly how many sources you will have available. Look for a topic that is simultaneously sufficiently well-researched (to have enough sources to build upon) and leaves enough space for you to work in (so as to avoid unintentional plagiarism if you happen to write something that was covered in a source youââ¬â¢ve missed). Discuss your choice with your tutor. He may suggest some changes or ask you to look for another topic. In the end, your topic should be sufficiently narrow to do in-depth research, e.g.: The Influence of Narcissistic Mother on Childrenââ¬â¢s Mental Health; Emotional Effects of Solitary Confinement; The Psychology behind Long-Lasting Marriages; Birth Order Effects on Personality Traits and Achievement; Main Causes of Teenage Suicide; Effects of Overcrowding on Psychological Health; Connection between Physical Illness and Stress. Thesis Statement Explained by Our Experts Thesis statement is the main point of your research paper boiled down to one sentence. It is important to differentiate between the topic, the research question and the thesis statement. Topic is a general area of research, e.g., ââ¬Å"Bipolar Disorderâ⬠; Research question is a question your research paper intends to answer, e.g., ââ¬Å"Is there a correlation between bipolar disorder and creativity?â⬠; Thesis statement is the answer to that question, e.g., ââ¬Å"Treatment of bipolar disorder often negatively affects the patientââ¬â¢s creativityâ⬠. Thesis statement should be located at the very beginning of the paper (first or second paragraph), with the body paragraphs providing evidence to support this claim. Donââ¬â¢t make it vague ââ¬â the reader should immediately understand what you want to prove and what the main point of your paper is. Word your thesis statement precisely and make it narrow enough in scope to allow yourself to thoroughly investigate the topic. Work with Sources Although a research paper should contain original research and your own findings, no work in psychology exists in isolation from the existing body of research on the subject. You will have to work with many sources of information to prove the credibility of your work and your knowledge of the topic. The majority of sources you use should come from peer-reviewed psychology journals, although other publications (books, web resources, mass media etc.) are acceptable as well. Just make sure to differentiate between low- and high-value sources and put emphasis on the latter. If you are unfamiliar with the subject matter of your paper, finding viable sources may be difficult. Here are some suggestions where to start: Look through the bibliography of the relevant section in your psychology textbook. The books and their authors mentioned there will be a good start; Run a search in multidisciplinary and discipline-specific online databases. PsycInfo and PubMed contain the fullest information on most psychology publications. You may also find PubPsych useful, although it is mainly Europocentric and has many sources in German, Spanish and French. Academic Search and Google Scholar are the most prominent multidisciplinary examples; By that time you will already have a good idea of who are the most prominent specialists on your chosen subject, so check databases and libraries for their other books and articles; Look through bibliography sections of the sources youââ¬â¢ve already located. Most of your information should come from empirical reports from psychology journals. Rely on secondary sources of data (e.g., chapters and books) only if you cannot locate the original source. Take notice of how many times an article has been cited so far (most scholarly databases provide this information) ââ¬â usually the more times it was cited, the more important it is considered to be in the field. However, this factor isnââ¬â¢t absolute ââ¬â if an article is recent, it simply didnââ¬â¢t have enough time to be extensively cited. Outline Outline is a plan or a blueprint of your research paper that helps you organize your thoughts and make sure each paragraph serves a specific purpose and is logically connected to the rest of the paper. Depending on the structure of your paper, it may be different, but usually it runs along the following lines: Introduction Hook (a sentence aimed at attracting the readerââ¬â¢s attention); Thesis statement; Background information. Body Paragraphs Major Point #1 with supporting evidence; Major Point #2 with supporting evidence; Major Point #3 with supporting evidence; Etc. Conclusion Restatement of the thesis; Suggestions for the following research. If you mark what you intend to mention in each part of your section before you start writing it, you will see if there are repetitive ideas that can be merged or eliminated, if some parts donââ¬â¢t logically flow into one another, if some sections are redundant and have to be removed. An outline can be formal and informal. An informal or working outline is your personal plan that helps you arrange your thoughts. However, sometimes you are asked to submit a formal outline along with your paper. In this case, you should follow one of several accepted formats to organize your ideas (e.g., an alphanumerical system that uses numerals and letters for formatting). Psychology Research Paper Writing Stages General Principles of Writing a Psychology Paper No good paper is ever written in a single draft. Be prepared to not just revise your work, but to cut huge swathes of it, rewrite whole sections and even the entire paper from scratch. Treat your opposition fairly. Your goal is to show the value of your viewpoint in fair and equal comparison with alternative theories. If you go out of your way to disprove other points of view using unimportant flaws in their methodology to discredit them and fail to treat evidence that supports your point in the same way, you are likely to achieve the effect opposite to intended. Donââ¬â¢t use slang, colloquialisms and jargon. Your language should be precise and scientific. Keep most of your sentences relatively short. Professionals suggest that average sentence length should be around 20-25 words, but you shouldnââ¬â¢t try to make all sentences the same length. Your writing should be a mix of short, medium and relatively long sentences to create a balanced feel. Use no more than one idea/point per paragraph. If you find that a paragraph keeps going and going, check if it contains more than one idea. Donââ¬â¢t use passive voice unless it is necessary. You may think that passive voice makes your writing sound more serious and scientific; in reality it makes it heavy-handed and hard to understand. In most cases there is no need to use passive voice, so donââ¬â¢t (ââ¬Å"Jackson found a correlation between these two factorsâ⬠rather than ââ¬Å"A correlation has been found between these two factorsâ⬠). Check your pronouns. It should always be possible to see what each pronoun refers to. If it isnââ¬â¢t, replace it with a noun or a noun phrase. You are writing a research paper, not a novel, so donââ¬â¢t be afraid of tautology. Your primary concern is information transfer; if you repeat the same word multiple time to avoid confusion, so be it. The same goes about using synonyms. Trying to diversify your writing by referring to one and the same concept using multiple words will confuse the readers. If, for example, you talk about children, use the same word throughout your paper, donââ¬â¢t replace it with ââ¬Å"kidsâ⬠or ââ¬Å"youngstersâ⬠. Use past or present perfect tenses when describing specific events and research that happened in the past. Present simple should be limited to talking about currently held theories and generalized statements. E.g., use ââ¬Å"Barnes reviewed this case in his 1985 studyâ⬠rather than ââ¬Å"Barnes reviews this case in his 1985 studyâ⬠. Donââ¬â¢t use first person. Keep your writing impersonal and objective, even if you talk about personal experiences (which, as a rule, you shouldnââ¬â¢t). Psychology doesnââ¬â¢t accept personal anecdotal reports as evidence. Donââ¬â¢t use footnotes and endnotes. This point is referred to in APA style guide, but it is important enough to be mentioned individually. Footnotes interrupt the flow of text and disrupt the process of reading. Any external information you deem important enough to be mentioned should be placed into the body of the text. If it isnââ¬â¢t essential, better not mention it at all. Avoid direct quotations. Psychologists prefer not to quote sources word for word, instead extracting the essence of the quotation and expressing it in your own words. It is different from paraphrasing: you donââ¬â¢t simply rearrange the words of the original quote to use them without quotation marks but distill their meaning. E.g., donââ¬â¢t write ââ¬Å"Chadston (1996) has said about depression that ââ¬Å"itââ¬â¢s influence on society isnââ¬â¢t limited to financial costs and interpersonal relationsâ⬠â⬠but ââ¬Å"According to Chadston (1996), depression has enormous impact beyond economical and social implicationsâ⬠. Only cite the works youââ¬â¢ve actually read. This means that if you encounter a quotation from another source in one of your primary sources you shouldnââ¬â¢t quote it as if youââ¬â¢ve read this source directly. When you refer to it, you should add ââ¬Å"as cited inâ⬠. Quoting secondary sources as primary ones is very bad form in psychology writing, and even when using them properly you shouldnââ¬â¢t rely on them too much. After Writing Referencing and Formatting Psychology research papers are written using the APA (American Psychology Association) format that covers everything from the use of bias-free language to the way of organizing references and bibliographies. You can find all the necessary information about these aspects in an official style guide, on the APA website or on numerous other online resources dedicated to it. It doesnââ¬â¢t make sense to try and repeat some of the style rules here ââ¬â the list will by definition will be incomplete. If you ever have any questions concerning it, consult one of the official resources ââ¬â there you will find information about all the possible situations organized in meticulous detail. Revisions Revision shouldnââ¬â¢t come as an afterthought ââ¬â it is just as important a part of working on a research paper. Some students decide to revise their papers if they have time before submitting it. Donââ¬â¢t repeat this mistake ââ¬â a couple of hours spend revising a paper can mean the difference between a failing and a passing grade. Here is how you can improve the quality of your revision: Take the time necessary for revision into account beforehand. Try to finish the paper a few days before the deadline to give yourself plenty of time; Set the paper aside for a while (ideally for at least 48 hours). When you reread it afterwards you will notice numerous opportunities of improvement that werenââ¬â¢t obvious immediately after you finished writing; Have a friend or a trustworthy classmate read it and ask for his opinion. Tell him to pay the most attention not to the beauty of your writing style but to how clear the paper is. If your friend finds a paper or some section of it lacking in clarity, donââ¬â¢t argue or try to explain things. If the reader cannot understand something, it is your fault by definition, and you need to set things right; Cut without regrets. The most beneficial thing you can do for your paper is to remove what is unnecessary. Reread the entire paper one more time slowly and thinking about every word. The rule of the thumb is simple: if a word, phrase, paragraph or even section isnââ¬â¢t absolutely necessary to move the point of your research paper forward, get rid of it; Donââ¬â¢t get attached to anything. All writers sometimes produce a phrase, expression or paragraph they are particularly proud of. When time for revision comes, you may be tempted to save this gem no matter what, reorganizing things around it and gradually losing sight of your initial purpose. A good writer, however, should be ready to edit out anything. In the end, the only way to get good at writing psychology research is to practice doing it. These psychology research paper writing tips, however, can give you enough basic knowledge to prepare your first work.
Saturday, November 23, 2019
My Professional Career Goals Essay Example
My Professional Career Goals Essay Example My Professional Career Goals Essay My Professional Career Goals Essay I am determined to work in a Career field that will offer me the opportunity to do something that I enjoy doing as a job. My objective career goal is to work as a medical officer in the United States Army, specifically a Licensed Clinical Social Worker (LCSW). I have thoroughly considered the skills that I presently have and the abilities that I need to either change or perfect. I been embarking on more educational avenues since I have being in the army to get close to this career goal. The ultimate goal I set out for myself was to get accepted in the United State Army Masters of Social Work Program.The program is one that helps determined individuals work on acquiring their Masters Degree in Social Work Services and become officers in the United Army. As I am already in the field of psychology I though a special interest in the Social Work Services and have come to enjoy working in this department. My professional career goal is to get the schooling through the Army because it is al l paid for. Finish my obligation and try to retire from the Army after 20 years of service. I know once I complete my service, I can always work for the federal employee for the Army.Also one may ask the question, but why social work services? I have always been interested in working in the medical field because I am good understanding people and can be a good listener and also because it is a respected profession. I have spent time in many different types of jobs in my short time in the Army but one of the fields I enjoyed the most The Department of Social Work Services. It has become a commonly acceptable practice that we use different methods of learning to obtain information. Information technology allows us to easily identify with the various aspects and methods of social learning.The Web has also made it so easy to collaborate with other student in the process of learning and training. In pursuit of my short term goal which is to attain a Bachelorââ¬â¢s degree in Clinical P sychology, I have taken a few online courses to include this class and it is amazing how much information and insight I have been able to obtain from other students from the online environment. I was also able to obtain an undergraduate certificate in Terrorism and Homeland Security by online education. I am getting closer and closer to finishing my Bachelorââ¬â¢s Degree in Psychology.Online Education has made my dream meeting all the requirements of the Masters Program possible. The ability to share information with others in a participatory manner has allowed me to see and learn from my peers. The online method of learning brings synergy to the table and can also be very effective within the professional arena. I canââ¬â¢t emphasis enough how Iââ¬â¢m able to learn from others in the comfort of my own living room or office. In the world of web learning, Iââ¬â¢m able to keep up with current information concerning my career options as well as keep up with advancing techno logies within my career.According to the Bureau of Labor Statistics the Employment of healthcare social workers is expected to grow by 34 percent, much faster than the average for all occupations in the United States. As baby boomers age, they and their families will require help from social workers to find care, which will increase demand for healthcare social workers. The average full-time medical social worker earned $50,500 per year as of 2011, according to the U. S. Bureau of Labor Statistics, but wages varied over a wide range with those workers that holds a masters degree in any subject averaged approximately $12,000 more in annual income.Career progression in this field is very rapid because of the constant need and demand for Licensed Clinical Social Workers. I do know that I will have to improve on any skills that could help in making me more sought after; for example a manager could be one that has knowledge, skills and interests in many areas but has no real specialty. T hen there is the professional manager who will conform to the skills, competence and/or character which is expected of a properly qualified/experienced person. I also know I have work to do and things to learn as well as ideas to offer.I see another thing I will need to do and that is to place more emphasis on my writing skills and hopefully I can better myself within the next two years. I know that I still have a way to go in order to reach my goal; but I can withstand all I will need to in order to make dreams come true. With the above plan of completing my Bachelorââ¬â¢s Degree and Masterââ¬â¢s Degree, I can be that ultimate military social worker.Cited Sources Eliminating Mental Health Disparities tmhguide. org Health Careers Center is a division of Mississippi Hospital Association. (2002-2004). Health Care Administrator. ttp://www. mshealthcareers. com/careers/healthcareadmin. htm Individual Development Plan fsa. usda. gov/FSA/hrdapp? area=home;amp;subject=trai;amp;topi c=idp Landis, S. (2002). Career Goals. Mountain Area Health Education Center. http://depts. washington. edu/ccph/pdf_files/Landis%20%20Career%20Goals. pdf Occupational outlook Handbook bls. gov/ooh/Community-and-Social-Service/Social-workers. htm#tab-5 Promoting Mental Health in the Web 2. 0 Era (updated version) by Instut Douglas slideshare. net/institutdouglas/promoting-mental-health-in-the-web-20-era-updated-version
Thursday, November 21, 2019
STRATEGIC MANAGEMENT OF S.E.A. OLYMPUS Dissertation - 1
STRATEGIC MANAGEMENT OF S.E.A. OLYMPUS - Dissertation Example In order to justify this further, the actual survey and interview with customers and the staffs of the chosen organisation was initiated. The studyââ¬â¢s conclusions are based on both the findings of literature review and the actual survey and interview and out from them come the general recommendation of how an organisation should meet the customersââ¬â¢ perceived services and actual received services. ACKNOWLEDGEMENT My heartfelt gratitude goes to my parents who were able to provide me financially for the success of this study. Without them, I would not be able to gather data and other related information because such activity would require extensive time and substantial financial resource. During my sleepless nights, I would like to thank all my friends who were able to impart their time and provide me with their important suggestions in order to improve my paper. I would also like to personally thank my supervisor who was able to give her time and effort for my study. My he artfelt gratitude is also for her. CHAPTER 1: INTRODUCTION TO THE STUDY 1.1 Introduction to the Problem Every organisation requires substantial management in order to succeed. Thus, strategic management tools are necessary in order to evaluate performance in great detail. Performance should be of high quality. Thus a management with exceedingly high quality especially if it is in a progressive approach is said to help organisations achieve their best performance especially on meeting high level of customer satisfaction and eventually obtaining their profit (Yeung and Chan, 1998). In line with this, it is not only important to consider improving internal operations but a considerable amount of quality management system should be implemented both inside and outside of an organisation. At some point, management strategic tools are necessary (Mol and Birkinshaw, 2009; Smith, 2007; Nonala and Kenny, 1991). This is to ensure that the entire business operation is obtaining corporate object ives. This may take time though. However, the right response on the process is necessary in order that the entire business operations both internally and externally are working together for the entire benefit of the whole organisation. However, there are some cases in which an organisation attempts to move forward and ensure its growth and competitive advantage. At this point, it is important that various aspects need to be substantially considered. One of the most highly considered aspects in the present time involves a high consideration for customers. Customer satisfaction in particular is considered tantamount to the success of an organization (Muller, 1991). This means that in order for an organisation to be a success in an industry where it belongs, giving enough time on how to satisfy customers and meet their expectations is necessary. Today, as commonly observed, this is most common in modern profit organisations (Kotler et al, 1999; Boone and Kurtz, 2006). However, it is im portant to find out how an organisation should build up its competitive advantage knowing that everyone seems to be trying to be a cut above the other. Addressing customer satisfaction is necessary, but there must be a concrete understanding how should it be achieved to ensure competitive advantage (Boone and Kurtz, 2006). 1.2 Background of the Problem With respect to this,
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